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Hao Yao

Product Designer, Footwear Designer

产品设计师，鞋靴设计师

Royal College of Art -Design Products (2020-2023, Master)

皇家艺术学院-产品设计（2020-2023，硕士）

Guangdong University of Technology-Industrial Design (2016-2020, Bachelor)

广东工业大学-工业设计（2016-2020，本科）

Bestseller Fashion Group Shanghai Co., Ltd
绫致时装

January 2024-Now

Role: Footwear Designer - Jack&Jones Department Location: Shanghai
职位：鞋子设计师工作地点：上海
·Responsible for sports footwear design projects for Jack & Jones, Season High, and the new NBA brand. Main categories include sneakers(Skate Style), retro running shoes, and sports slides. I am mainly in charge of the cooperation project with the NFL and NBA. 负责杰克琼斯，Season High，以及NBA新品牌的运动鞋设计项目。其中主要负责品牌与NFL以及NBA的联名项目。
·Job responsibilities include proposing plans, design outputs, creating technical sheets, and modifying sample shoes. · 工作内容包括企划提出，设计输出，工艺单制作以及样鞋修改等。

Li Ning Co. Ltd
李宁(中国)体育用品有限公司

June 2023 -September 2023

Role: Innovation Design Intern - Innovation Design Department Location: Beijing
职位：创新设计实习生-创新设计部工作地点：北京
· Took charge of a footwear innovation design project from concept to implementation. 负责了一个鞋类创新设计项目。
· Participated in footwear and apparel market trend research and contributed to writing trend reports. 参与鞋类和服装市场趋势研究，并撰写趋势报告。
· Engaged in footwear market research and competitive analysis, gaining insights into competitor's product technology and patent structures. 从事鞋类市场研究和竞争分析，深入了解竞争对手的产品技术和专利结构。
· Participated in product testing for Li-Ning footwear and provided valuable user feedback. 参与李宁鞋业的产品测试，并提供宝贵的用户反馈。

Feng Chen Wang Ltd
上海夏艺时装有限公司

March 2021 - June 2021

Role: Design Intern / Nike Amplifier Location: Shanghai
职位：设计实习生工作地点：上海
· Designed footwear, accessories, and clothing accessories for Feng Chen Wang's own brand. 为FCW的自有品牌设计鞋类、配饰和服装配饰
· Provided multiple inspiration and style directions for the brand's footwear projects, including hand-drawn, collage, and AI layout designs, while actively conducting market, cultural, and craft research. 为该品牌的鞋类项目提供了多种灵感和风格方向，包括手绘、拼贴和AI版式设计，同时积极进行市场、文化和工艺研究。
· Provided valuable creative and breakthrough ideas for the brand's footwear projects, as well as references and material selection solutions for designing and positioning the brand's boots and high heels. · 为该品牌的鞋类项目提供了宝贵的创意和突破性想法，并为设计和定位该品牌的靴子和高跟鞋提供了参考和材料选择解决方案。
· Participated in the Feng Chen Wang x Canada Goose x Xu Zhen joint project. I was responsible for the design of clothing accessories. 参与了Feng Chen Wang x Canada Goose x Xu Zhen的联名项目。我负责其中的辅料设计。
· Participated in the Feng Chen Wang x PIAGGIO joint project. I mainly participated in the colour-matching design of the motorcycle exterior. 参与了Feng Chen Wang x PIAGGIO的联名项目。我主要参与了摩托车外观配色设计。
· Participated in the Feng Chen Wang x UGG Sandal joint project. I mainly participated in the design of accessories and colour schemes. 参与了Feng Chen Wang x UGG的联名项目。我主要参与了辅料以及配色设计。

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